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Short Journey Tour Packages Launch
11 July 2016
The Short Journey Tour Packages is a marketing campaign initiated and supported by the PNG Tourism Promotion Authority (PNGTPA) head office and the PNG Tourism Industry Association (PNGTIA).
The tour packages were put together by the PNGTPA head office marketing team and comprise of tours contributed by members of the PNGTIA at limited discount offers.
There are currently 12 tour packages offered by the following PNGTIA members: Sogeri Lodge, PNG Trekking Adventures, PNG Wildest Adventures, Collins Shipping Limited, Port Moresby Nature Park and Tufi Dive Resort. More PNGTIA members are expected to contribute tours in the coming week.
Tropic Tours, Country Tours, Wellness Lodge, Buna Treks and Tours, Air Niugini Tours, Lissenung Island Resort and Walindi Plantation Resort are in the process of finalising their packages with the assistance from TPA and PNGTIA for inclusion in the short tour promotional campaign.
The Short Journey Tour Packages campaign aims to:
• Promote domestic travel with discounted tours.
• Encourage partnership and cooperation between the tourism industry and the PNGTPA.
• Encourage the national tourism industry to join the PNGTIA who offer stringent membership checks that assist PNGTPA with trustworthy industry partnerships and promotion of quality tour operators and tourism related businesses.
• Build public awareness on PNGTPA and tourism industry marketing activities.
The communication channels used to promote the Short Journey Tour Packages include:
• Printed flyers and posters
• Facebook (and other PNGTPA head office social media platforms)
• Website (PNGTPA & PNGTIA consumer website)
• E-flyers for email distribution
• Media release; SMS blast
• Radio announcements
For more information contact Alice Kuaningi, Director Marketing, email: firstname.lastname@example.org or phone +675 320-0210